40% of the teams in the 2019-20 English Premier League wear a casino or sportsbook brand on their shirt as their sponsor.
Football and gambling go hand in hand. Many supporters like to put bets or an accumulator on for the weekends games, and many of them also enjoy popping down to the local casino or playing online.
Below are the eight Premier League teams with online casino and betting sponsorship, and the yearly value of their deal in brackets:
West Ham United – Betway (£10m)
West Ham United aren’t the most successful club in English football, having never won the top flight. However, the ownership of David Gold and David Sullivan brings much promise for the future. The Hammers have moved into the impressive London Stadium in recent years and attracted Premier League winning manager Manuel Pellegrino to take the reigns.
After finishing 10th in the Premier League last season and averaging an impressive 58,000 fans in home games, the East London club have attracted BetWay as their sponsor.
The summer spending had fans going into the season optimistic with the likes of Spanish under-21 star Pablo Fornals, hitman Sebastien Haller arriving from Eintracht Frankfurt, and young forward Albian Ajeti. Form has faltered after a good opening six games – now winless in five, including a 3-2 loss at home to Newcastle United on Saturday.
Everton – SportPesa (£9.6m)
After narrowly missing out on European football at the end of last season, Everton fans were optimistic heading into the 2019-20 campaign following a number of talented players.
Andre Gomes was signed on a permanent basis following a good loan spell last season. The Portuguese international joined fellow ex-Barcelona players Luca Digne and Yerry Mina at Goodison Park. The Toffees brought in the experienced Fabian Delph to win the ball back and offer a calm presence in central midfield. Alex Iwobi has looked fine since joining from Arsenal, but the most exciting transfer over the summer had been Moise Kean from Juventus. However, the Italian international has not had much of an opportunity.
The Merseyside club have been sponsored by SportPesa for the past couple of seasons. The Kenyan sportsbook are still offering 12/1 on Everton to be relegated as they sit directly above the relegation zone after 11 games and fans are calling for the head of manager Marco Silva.
Wolverhampton Wanderers – ManBetX (£8m)
Wolverhampton Wanderers returned to the Premier League at the start of last season and surprised many bu finishing as high as seventh and qualifying for this season’s Europa League.
As a result, the West Midlands club attracted a lucrative shirt sponsor deal with ManBetX – the largest in the club’s history.
After a slow start to the new season, Nuno’s side have picked up in recent weeks as they look for another top half finish. They held Arsenal to a 1-1 draw at the Emirates Stadium on Saturday.
Burnley – LoveBet (£7.5m)
Burnley are in their fourth successive season in the Premier League, all under the guidance of manager Sean Dyche.
The Clarets are onto their third gambling sponsor in four seasons, currently wearing LoveBet on their shirt. Dyche’s side are currently on a bad run, losing three successive games, which includes a 3-0 hammering at Sheffield United this past Saturday. Their sponsor are offering 11/4 on a Burnley relegation.
Burnley were unable to attract any stars from abroad to Turf Moor over the summer, instead signing the likes of Erik Pieters (Stoke City), Jay Rodriguez (West Bromwich Albion) and Bailey Peacock-Farrell (Leeds United).
Crystal Palace – MaxBetX (£6.5m)
Asian bookmaker ManBetX are trying to establish themselves in England and worldwide by sponsoring two Premier League teams. As already discussed in this article, they sponsor Wolves, and Crystal Palace as well.
The Eagles don’t receive as much for their deal as Wolves do, probably due in part to each club’s Premier League finish last season. The West Midlands club also have a bigger fanbase.
Roy Hodgson’s side surprised many by winning four of their first eight to start the season, which included a 2-1 win away to Manchester United when their sponsor was offering odds of 9/1.
Newcastle United – Fun88 (£6.5m)
Fun88 are the gambling company who took a chance on sponsoring Newcastle United this season. The Magpies receive one of the lowest deals for the brand they have on the front of their shirt in the Premier League season.
That’s probably because many fans and punters are expecting the Northeast club to be relegated this season following the appointment of Steve Bruce as manager. Fun88 themselves are offering odds of 37/20 for Newcastle to be playing Championship football next season.
The club did break their club record transfer fee over the summer with the signing of Joelinton from 1899 Hoffenheim. The £40 million Brazilian striker has netted just once in his 11 Premier League starts so far.
Watford – Sportsbet.io (£6.5m)
Watford reached the FA Cup final in May, where they were drubbed 6-0 by domestic treble winners Manchester City. They have won just one of their 17 Premier League games since their FA Cup semi-final over Wolves.
The Hornets are winless in their 11 Premier League games this season and are already onto their second manager, bringing Quique Sanchez Flores back to the club. The Spanish manager is already under pressure as they are starting to fall adrift from the rest of the league.
Their Bitcoin sportsbook sponsor, Sportsbet.io make Watford 4/5 to be relegated. Interestingly, they have Norwich City at shorter odds to finish in the bottom three – at just 2/5.
Aston Villa – W88 (£6m)
Championship playoff winners Aston Villa have the smallest shirt sponsorship in the 2019-20 Premier League – paid £6 million a season by W88.
The sponsor is getting their money’s worth so far this campaign as the Villans sit 16th in the table, despite their stoppage time defeat by Liverpool on Saturday.
With the likes of Jack Grealish, Tyrone Mings and Wesley, Dean Smith’s side look good to stay clear of the bottom three come May.